What’s Your Micro-Conversion Really Worth?
Turn every email signup, quiz completion, and PDF download into cold, hard ROI.
Most marketers only count the big sale—but your small wins add up fast. This calculator pegs a dollar value on each tiny action so you can invest in what moves the needle. See exactly how much each little lead is worth to your bottom line.
How to Use the Micro-Conversion ROI Calculator
- Enter Your Action Name: Type in what micro-conversion you’re valuing (e.g. “Email Signup”).
- Monthly Volume: Fill in how many of these actions you get per month.
- Lead-to-Sale Rate (%): Input your conversion rate (e.g. “2.5”).
- Average Order Value ($): Enter the typical sale price (e.g. “97”).
- Click “Calculate”: Instantly see
• Value per action
• Total monthly value - Review Your Results: Use these numbers to focus your marketing spend on what truly moves the needle.
FAQs
What exactly is a micro-conversion?
A micro-conversion is any small step toward a sale—like an email signup, quiz completion, or PDF download. They’re the building blocks of your revenue funnel.
How does this calculator work?
It multiplies your average order value by your lead-to-sale rate, then divides and scales by your monthly volume to show both per-action and total monthly ROI.
Can I use this for multiple actions at once?
Each calculation run handles one action at a time. To compare different micro-conversions, simply re-run the calculator with new input values.
What should I do with these numbers?
Plug the per-action and monthly values into your marketing plan. If a micro-conversion is worth $5 each and you get 1,000/month, investing in tools like GoHighLevel can help you capture even more.
Is my data private?
All calculations run locally in your browser—no data is stored or transmitted.
