If you’re a contractor, roofer, remodeler, HVAC guy, plumber, or builder with a website that looks fine but does not make it easy to call, request an estimate, or take the next step, read every word below. I will show you exactly what I install and why it matters.
Dear Contractor,
Picture a contractor named Dave. Good contractor. 22 years in the trade. Trucks are clean. Crew shows up on time. He does the work right.
It’s Tuesday. 10:47 AM. Dave is on a roof tearing off shingles. At the same time, a homeowner is standing in her kitchen looking at Dave’s website on her phone.
She wants an estimate. But the site gives her the same line every contractor uses. Quality work. Fair prices. Call today.
The phone number is buried. The estimate form is long. There is no calculator, no clear lead page, and no easy next step.
So she backs out. Taps the next contractor on Google. That contractor makes it easy to get started.
Dave never even knew the lead was there.
And here’s the part that really hurts: Dave already paid to get that homeowner to his website. The ad. The website. The Google listing. All of it. The lead showed up. The website let her walk.
Be honest with yourself. Right now, today, this is happening to your business:
Every one of those is a punch in the gut.
Every one of those makes the money you spent getting people to your website work less than it should.
You paid for the ad. You paid for the website. You paid for the truck wrap. You paid for the yard signs. You paid for Google. You paid for Facebook.
Then the homeowner shows up, gets confused, and leaves without ever becoming a lead.
Meanwhile you are on the job, materials keep going up, and another quote is sitting in your inbox waiting for a follow-up you have not had time to write.
It may not be a traffic problem. It may not be the economy.
It’s the leak.
The leak can be sitting right on the website you already own.
This is not always a lead problem.
Sometimes it is a website and sales-process problem.
And it’s happening today. Not next month. Not someday. Every day this isn’t fixed, more jobs slip through.
The Truth Nobody Tells You
Read that again. Slowly.
The first answer is usually more marketing. Another ad. Another SEO guy. Another lead service charging for the same homeowner it sold to your competitors.
That’s like pouring more water into a bucket with a hole in the bottom. You don’t need more water. You need to plug the hole.
Before you spend more to send people to the same website, give those people a clear reason to call, request an estimate, or use a tool built for the job they need done.
Make the next step obvious. Then make your own next step easier too.
A done-for-you upgrade installed on your existing website. I build a trade-specific lead page, install one customer-facing calculator, fix the lead form and calls-to-action, add a mobile call button, and give you a private contractor dashboard for pricing, quotes, and follow-up.
No CRM. No automatic texts. No monthly software from me. I install the public lead-capture pieces and the private tools. You keep control of every call, quote, and follow-up.
Your lead page and calculator give the right visitor a clear reason to request an estimate instead of wandering around a generic website.
Clear calls-to-action, a cleaner form, and a mobile call button make it easier to contact you from the device homeowners already use.
Your pricing, quote, and follow-up tools live together on a private page so you can find them fast when you need them.
One-time setup. Secure checkout through PayPal. Questions first? Call or text me at 608-322-4081.
You are a contractor. Not a web developer. You should not have to build pages, forms, calculators, or dashboards. You do not.
Choose the complete $1,497 system below and check out through PayPal. If you only want a website calculator, use the separate $397 option.
We jump on the phone, I learn your business, your services, and your pricing. You answer a handful of questions. Done.
I install the public lead page, calculator, forms, and call buttons. Then I add your private contractor dashboard and test the setup.
You do not build pages, wire up forms, or fight with WordPress. I handle the installation and show you where everything lives. You use the private tools when you need them.
No Guessing. No Surprises.
Here is the complete $1,497 installation. The public pieces are set up for your business. The private contractor tools are installed as my standard tools so the project stays simple and dependable.
The $1,497 package is the full website lead and sales system. The $397 option is for the contractor who only wants a calculator installed.
Here’s exactly what you get:
Pick the one that matches where you are right now.
The $397 service installs one calculator. The $1,497 service improves the public lead path and gives you a private contractor workbench.
Option 1
For the contractor who only wants one useful lead-generating calculator added to the website.
See the dedicated service page for full details and checkout
Option 2 – Recommended
Capture the lead. Make contact easier. Quote with better numbers. Follow up with less guesswork.
The complete done-for-you installation for contractors who want a clearer website lead path and useful private sales tools in one place.
Secure checkout via PayPal. One-time installation. No monthly fee from me.
You are not paying $1,497 for a few links to tools. You are paying me to build the public lead path, install the calculator, fix the important website contact points, create the private dashboard, install the contractor tools, test the setup, and hand it over ready to use.
Call, text, or email Jay before you buy. Tell me what kind of website you have and what you want changed. I will tell you whether the $397 calculator install is enough or whether the complete $1,497 system makes more sense.
A contractor website has two jobs. Help the right homeowner understand what you do. Then make it easy to take the next step.
The fewer dead ends you give people, the better chance you have to start a real conversation.
The public side gives homeowners clearer ways to call, use a calculator, or request an estimate. The private side gives you one place to open the tools you use after a lead comes in.
It does not promise that every visitor will contact you. It does not replace answering the phone or doing the follow-up. It simply removes common website friction and makes the work on your side more organized.
That is the honest value of the system. A better lead path for the homeowner. A simpler workbench for the contractor.
Here is the simplest way to see what the $1,497 package changes.
One focused page explains the service, gives the homeowner a reason to act, and points to a clear estimate request or phone call.
One customer-facing calculator or estimate tool gives visitors something useful to do and collects the details you need to continue the conversation.
Your main form, calls-to-action, service-page path, and mobile call button are cleaned up so the next step is easier to find and complete.
A private dashboard keeps my standard pricing, quote, and follow-up tools together. It is password protected and kept out of search results.
Get the complete installation or start with the standalone calculator.
Let me answer the stuff going through your head right now.
“I’m too busy to set another thing up.”
Good. That’s the point. You give me the website access and basic business details. I handle the installation, testing, and setup. You only need to answer a short list of questions and review the finished public pages.
“I’m not a tech guy.”
You do not build anything. I install it on your website and show you exactly where the private tools live. The tools are simple, but you will log in and use them when you want to price, quote, or write a follow-up.
“How do I know this will actually work for my trade?”
The public lead page and calculator are set up around your trade, services, business details, and service area. The private pricing, quote, and follow-up tools stay standard so I can install a dependable system without turning it into a custom software project.
“$1,497 is a lot of money.”
It is real money. It covers the lead page, calculator, form and call-button work, homepage and service-page cleanup, private dashboard, tool installation, testing, walkthrough, and one reasonable revision round. If you only need a calculator, the standalone service is $397.
“I already have a CRM, VA, or answering service.”
That is fine. This package does not replace or integrate with those services. It improves the lead path on your existing website and gives you a private place to use my contractor tools.
“Does this automatically text or follow up with leads?”
No. Nothing in this package automatically calls, texts, or emails anyone. The follow-up tool helps you create the message. You copy it, review it, and send it yourself.
“What if I want to talk to you first?”
Do it. Call or text me at 608-322-4081. Or email [email protected]. Tell me what’s going on in your business. I’ll tell you straight up if this will help you or not. No pressure.
You can close this page right now. Go back to your day. Keep working. Keep swinging the hammer.
But another homeowner is going to land on your website. Maybe today. Maybe tomorrow. They are going to look for an estimate, a price range, or a fast way to call you.
If the next step is buried, they may leave before you ever know they were there.
This system gives that homeowner a clearer path. A focused lead page. A useful calculator. A cleaner form. A call button that is easy to find.
Then it gives you a private place for the pricing, quote, and follow-up tools you use after the inquiry comes in.
That is what I install. No mystery. No pretend automation.
Choose the complete system. Start with the calculator. Or pick up the phone and ask me which one makes sense.
Talk soon,
Jay
Instant Sales Funnels
Secure payment through PayPal. One-time cost. No subscriptions hiding in the fine print.