Back-to-school season is a busy time for families, and Amazon is the ultimate destination for all the essentials. From stylish backpacks to reliable laptops, Amazon’s wide selection and affordable prices make it the go-to retailer for parents and students alike.
If you’re an affiliate marketer, the back-to-school niche is a golden opportunity to boost your sales. This Done-for-You 7-Day Email Series is designed to help you connect with your audience, address their needs, and encourage them to shop through your affiliate links.
Ready to make back-to-school shopping easier for your audience while increasing your affiliate income? Let’s dive in.
Day 1 – Introduce the Problem
Subject Line: “Back-to-School Shopping Stress? You’re Not Alone.”
Email Content:
Hi [First Name],
Back-to-school season can be overwhelming, can’t it? The long shopping lists, the crowded stores, and the endless decisions—what parent or student has time for that?
Here’s the thing: getting ready for the school year doesn’t have to be a stressful marathon. With the right tools and a little planning, you can tackle everything on your list quickly and easily.
Tomorrow, I’ll share a simple way to check off all your back-to-school needs from the comfort of your home. It’s fast, affordable, and stress-free—just what you need this season.
Talk soon,
[Your Name]
CTA: “Stay tuned—your back-to-school shopping solution is coming tomorrow!”
Day 2 – Reveal the Turning Point
Subject Line: “The Easiest Way to Get Ready for the School Year”
Email Content:
Hi [First Name],
Let me tell you about Jenna, a busy mom with three kids. Back-to-school shopping used to be her least favorite time of year—long lines, endless decisions, and the constant worry about forgetting something important.
Then Jenna discovered Amazon’s Back-to-School Store.
Here’s what she loved about it:
- Everything in One Place: From backpacks to laptops to dorm room decor, Amazon had it all.
- Fast, Free Shipping: No more frantic last-minute trips to the store.
- Affordable Prices: Amazon’s competitive pricing helped Jenna stay within her budget.
With Amazon, Jenna got everything she needed quickly and easily—and she even had time to enjoy the last days of summer with her kids.
Tomorrow, I’ll share some of the top back-to-school items that can make your life easier, too.
Talk soon,
[Your Name]
CTA: “Don’t miss tomorrow’s email—it’s time to simplify your back-to-school shopping.”
Day 3 – Introduce the Solution
Subject Line: “Amazon’s Best Back-to-School Picks for Every Student”
Email Content:
Hi [First Name],
Getting ready for the school year doesn’t have to be overwhelming. Amazon has everything you need to start the year off right, no matter what’s on your list.
Here are some of the top back-to-school essentials:
- Backpacks:
- Durable, stylish designs for kids, teens, and college students.
- Plenty of compartments to keep everything organized.
- Top-rated brands like JanSport and Herschel.
- Stationery and Supplies:
- Notebooks, pens, and markers for every class.
- Organizational tools like planners and binders to keep students on track.
- Bulk packs to save money for the whole year.
- Tech Essentials:
- Laptops and tablets perfect for assignments and online classes.
- Noise-canceling headphones for focused study sessions.
- USB drives and external storage to keep projects safe.
Whether you’re shopping for a kindergartener or a college freshman, Amazon makes it easy to get everything in one place—without breaking the bank.
Click below to explore Amazon’s Back-to-School Store and find exactly what you need.
Talk soon,
[Your Name]
CTA: “Check out Amazon’s back-to-school deals and make your shopping stress-free today!”
Day 4 – Explain the Unique Features
Subject Line: “Why Amazon Is Your Back-to-School Shopping Secret Weapon”
Email Content:
Hi [First Name],
Why do so many families choose Amazon for their back-to-school shopping? Because it’s the ultimate one-stop shop for everything you need.
Here’s what makes Amazon stand out:
- Wide Selection: From everyday supplies to high-tech gadgets, Amazon has something for every student and every budget.
- Fast, Free Shipping: With Prime, many items arrive in just two days—or even the same day in some areas.
- Customer Reviews: Learn from thousands of other parents and students to find the best products.
- Budget-Friendly Options: Competitive pricing and frequent discounts make shopping affordable.
Instead of running from store to store, why not shop from the comfort of your home and let Amazon handle the rest?
Click below to explore Amazon’s back-to-school picks and start checking off your list today.
Talk soon,
[Your Name]
CTA: “Click here to shop Amazon’s back-to-school store and simplify your shopping now!
Day 5 – Share Social Proof
Subject Line: “How Amazon Helped Lisa Nail Her Back-to-School Prep”
Email Content:
Hi [First Name],
Meet Lisa, a busy parent of two kids in middle school. Every year, back-to-school shopping felt like chaos—racing between stores, hunting for deals, and worrying she’d forget something on the list.
This year, Lisa decided to try something different: she used Amazon’s Back-to-School Store.
Here’s what happened:
- She found everything her kids needed in one place—from backpacks to notebooks and even new headphones for online learning.
- She saved time and money by taking advantage of Amazon’s affordable pricing and free shipping.
- Her kids loved the trendy designs and top-rated brands available on Amazon.
For the first time ever, back-to-school shopping was quick, easy, and stress-free for Lisa. She had everything ready ahead of schedule and spent the last few days of summer relaxing with her family.
If Amazon made Lisa’s back-to-school prep a breeze, it can do the same for you.
Click below to explore Amazon’s Back-to-School Store and start your shopping today.
Talk soon,
[Your Name]
CTA: “Shop Amazon’s back-to-school deals now and make your prep easy and stress-free!”
Day 6 – Create Urgency
Subject Line: “Time’s Running Out—Get Ready for the School Year Today!”
Email Content:
Hi [First Name],
The first day of school is just around the corner—are you ready?
Amazon’s Back-to-School Store is the easiest way to get everything you need, but here’s the thing:
- Popular items sell out fast. Backpacks, laptops, and top-rated supplies won’t stay in stock forever.
- Deals don’t last. Many of Amazon’s best discounts are time-sensitive, so waiting could mean missing out.
- You don’t want last-minute stress. Avoid scrambling the night before by shopping now.
Imagine having all your back-to-school shopping done today—no lines, no stress, and no worries about missing anything. Sound good? Then don’t wait!
Click below to shop Amazon’s back-to-school essentials and check everything off your list before it’s too late.
Talk soon,
[Your Name]
CTA: “Click here to shop Amazon’s back-to-school store now and beat the last-minute rush!”
Day 7 – The Final Push
Subject Line: “Last Chance to Finish Your Back-to-School Shopping!”
Email Content:
Hi [First Name],
This is it—your final reminder to grab everything you need for the school year before it’s too late.
Over the past week, we’ve covered all the ways Amazon can make back-to-school shopping easier:
- Wide Selection: Backpacks, supplies, tech, and dorm essentials all in one place.
- Affordable Prices: Save money with competitive pricing and exclusive deals.
- Fast Shipping: Get everything delivered right to your door in time for the first day.
Families everywhere are using Amazon to simplify their back-to-school prep, and now it’s your turn. Don’t let this opportunity pass you by—click below to explore Amazon’s Back-to-School Store and finish your shopping today!
Talk soon,
[Your Name]
CTA: “Click here to shop Amazon’s back-to-school deals now—don’t miss out!