Get a Roofing Lead Page Installed on Your WordPress Website (Done for You, $397)

Yes, that’s exactly what this service does. Jay installs a complete roofing lead page with a built-in quote calculator on your existing WordPress website. He doesn’t rebuild your site or replace your current pages. He adds one new page that’s designed specifically for roofing contractors, configured with your business name, phone number, service area, and the types of roofing work you do. The installation usually takes about 48 hours after Jay receives your business details and temporary WordPress access. Your existing pages, blog posts, and site structure stay exactly as they are. The new lead page is simply an addition that gives your website visitors a better way to get a roofing estimate and contact you.

A roofing lead page is a focused page on your website designed to turn visitors into phone calls. Unlike a generic contact page that says “fill out this form and we’ll call you back,” a lead page gives homeowners something useful immediately: a ballpark estimate for their roofing project. The page includes a quote calculator where visitors enter their roof size, material preference, pitch, and other details. They get an estimated price range in seconds, without creating an account or providing an email address. Right next to the estimate is your phone number and a call button. The homeowner has a number in mind, they know you’re a local roofer, and calling you is the obvious next step. A contact form asks the visitor to wait. A lead page with a calculator gives them a reason to act now.

If you want to do it yourself, you’d need to create a new page in WordPress, add the lead page HTML code, configure the quote calculator with your pricing assumptions, set up your business details, test the mobile layout, make sure the call button works, and verify that nothing conflicts with your existing theme or plugins. It’s doable if you’re comfortable editing WordPress code and troubleshooting CSS issues. Most roofing contractors would rather spend their time running their business than debugging website code. That’s why Jay offers the $397 done-for-you installation. He handles the technical work, you provide your business details, and you get a working lead page without touching code. If you’d prefer the DIY approach, the lead page kits are also available separately at InstantSalesFunnels.com.

You’re looking at one option right now. Jay Orban at Instant Sales Funnels installs roofing lead pages on existing WordPress sites for $397. The service includes the lead page, the roofing quote calculator, your business details, color matching, mobile layout, and one revision. You can also try freelance marketplaces, but you’ll spend time explaining what a contractor lead page is, reviewing portfolios, and hoping the person you hire understands roofing-specific needs. Jay has already built the roofing lead page template, has working demos you can see, and focuses specifically on contractor websites. Call 608-322-4081 or text Jay your website URL to get started.

The installation includes one complete roofing lead page added to your existing WordPress site. Specifically: your roofing company name and phone number displayed prominently, your service area (cities, zip codes, or counties), a list of roofing services you offer (residential, commercial, storm damage, specific materials), a built-in quote calculator where homeowners can estimate costs, color matching to your existing website’s brand, a mobile-responsive layout that works on all devices, a tap-to-call button and sticky mobile call button, and one basic revision after you review the page. The installation does not include SEO services, Google Ads setup, CRM integration, full website redesigns, or ongoing maintenance. It’s a defined scope with a fixed price.

The roofing calculator asks visitors a series of questions about their roof: size in square feet, material type (asphalt shingles, metal, tile, etc.), whether tear-off is needed, the roof pitch, number of stories, complexity, and condition. Based on their answers, the calculator applies built-in pricing assumptions and shows a ballpark estimate range, typically displayed as a low, mid, and high estimate. The calculator runs in the visitor’s browser. It doesn’t collect contact information, send emails, or connect to a CRM. It’s a static calculator that uses configurable assumptions to generate an approximate range. The next step is always to call or text the roofer for an actual quote. Jay configures the calculator’s pricing assumptions during installation based on general industry ranges appropriate for your area and services.

No, and it shouldn’t. The calculator provides a ballpark estimate range based on the information the homeowner enters and the pricing assumptions built into the calculator. Every roof is different, and an accurate price requires an in-person inspection. The page makes this clear with a disclaimer that the estimate is approximate and that an actual quote requires a site visit. This is actually a benefit for you as the roofer. The homeowner gets enough information to understand the general cost range, which qualifies them as a real lead. When they call you, they already have realistic expectations about pricing, which means fewer tire-kickers and more productive conversations.

Yes. The installed lead page is a regular page on your WordPress site with its own URL. You can point Google Ads, Bing Ads, or Facebook ad traffic directly to it. The page is designed to convert visitors into phone calls, which is exactly what you want from paid traffic. A focused lead page with a calculator typically converts better than sending ad traffic to your homepage, because the visitor immediately sees relevant roofing information and can interact with the estimate tool. Jay does not set up or manage your ad campaigns. That’s a separate service. But the page itself is ready to receive paid traffic from day one.

Any roofing services your company offers. Jay configures the service list during installation based on what you tell him. Common services listed include: residential roof replacement, commercial roofing systems, storm damage repair, insurance claim assistance, shingle roofing (3-tab, architectural, designer), metal roofing, flat roof systems (TPO, EPDM, modified bitumen), tile and slate roofing, gutter installation and repair, emergency tarping, roof inspections, roof maintenance programs, skylight installation, ventilation and ridge vents, and soffit and fascia work. You choose what goes on your page. If your company specializes in residential re-roofing and storm damage and doesn’t touch commercial work, Jay lists only what you actually do.

Yes. Jay adds your service area to the page during installation. You can list it however makes sense for your business: specific city names, a list of counties, zip codes, or a general geographic description like “serving the greater Milwaukee area” or “all of Dane County and surrounding communities.” The service area appears on the page so homeowners can immediately confirm you work in their area. This is especially useful if you’re running ads, because someone clicking your ad from outside your service zone can see right away whether you cover their location.

No. That’s the whole point of this service. Jay adds one new page to your existing WordPress site. Your homepage, about page, gallery, blog, and everything else stays exactly as it is. The lead page is simply a new addition. Think of it like adding a new room to a house instead of tearing the house down and rebuilding it. If your website is functional and running on WordPress, the lead page can be added to it. If your site has serious technical problems (malware, broken themes, outdated WordPress version), Jay may identify those during the suitability check and let you know before proceeding.

Jay matches the lead page colors to your existing website. If your roofing company uses red and white, the lead page uses red and white. If you use navy and gray, that’s what the page reflects. Many roofing companies use combinations of red, navy blue, black, dark green, or orange. Jay looks at your current site, identifies your brand colors, and applies them to the lead page so it looks like a natural part of your website, not a foreign add-on. If you don’t have strong brand colors or you’re not sure what you want, Jay can suggest a clean, professional color scheme that works well for roofing companies. You also provide your logo if you have one, and it gets placed on the page.

When a homeowner uses the calculator and sees a ballpark estimate, they’re self-qualifying. If they see a range of $10,000 to $16,000 for their roof and still call you, they’ve already mentally accepted that price range. Compare that to a lead from a contact form: you call them back, spend 20 minutes on the phone, schedule an inspection, drive to their house, and then present a quote that shocks them because they were expecting $3,000. The calculator gives homeowners realistic expectations before they contact you. The leads that do call are better informed and more likely to move forward. You spend less time on quotes that go nowhere and more time closing jobs with homeowners who understand what roofing work costs.

The standard installation is designed primarily for residential roofing companies and contractors who do both residential and light commercial work. The calculator assumptions and page layout are geared toward homeowners getting ballpark estimates for residential roofing projects. If you’re a commercial-only roofing company with complex needs (multi-unit buildings, government contracts, specialized membrane systems), the standard $397 installation may not fully cover your situation. Jay reviews these on a case-by-case basis. If you’re a residential roofer who also does commercial work, the lead page can list both categories while the calculator focuses on the residential estimate side.

Jay needs a temporary WordPress administrator account to install the lead page. Here’s the secure way to handle it: go to your WordPress dashboard, go to Users, click Add New, create a new user with an administrator role using a temporary username and password. Give Jay those credentials. Do not share your personal login. After the installation is complete and you’ve reviewed the page, go back to Users and delete the temporary account. This is standard practice for any WordPress work done by someone outside your organization. Jay only needs access long enough to install the page and make your revision. He doesn’t need ongoing access to your site.

Jay needs your roofing business name (as it should appear on the page), your phone number for the call button, your service area (cities, counties, or zip codes), your brand colors (or a link to your existing website so Jay can match them), your logo file if you have one (PNG or SVG preferred), and a list of roofing services you want displayed. That’s the core information. Most roofers can put this together in 10 minutes. If you have specific messaging you want on the page (a tagline, a brief company description), you can include that too, but it’s not required. Jay writes the default page copy to be clear and professional.

The usual turnaround is within 48 hours after Jay has three things: your payment, your business details, and your temporary WordPress access. The 48-hour clock starts when all three are in hand, not when you first make contact. If you text Jay on Monday morning, pay on Monday afternoon, and send your business details and WordPress access Tuesday morning, your page should be ready for review by Thursday morning or sooner. Delays usually happen when the roofer hasn’t sent business details or created the temporary WordPress account yet. The faster you get Jay what he needs, the faster the page goes live.

The standard $397 installation is for WordPress websites. If your roofing site is on Wix, Squarespace, GoDaddy Website Builder, or another platform, Jay reviews these on a case-by-case basis. Some platforms allow custom HTML embeds that could work. Others are too locked down. The best approach is to text Jay your website URL and tell him what platform you’re on. He’ll look at it and tell you honestly whether the installation can work or if you’d need a different approach. If your site isn’t suitable, there’s no charge. Jay doesn’t take payment for work he can’t do.